Tim's Picks

Tim's Pick: Choice” is the Killer App

Summary:

As screens have gotten smaller and easier to use - whenever and wherever we want - we’ve traded the quality of the TV viewing experience for the choice and convenience of anywhere, anytime access on computers and phones. And while the appeal of convenience cannot be underestimated, it turns out choice is the killer application. In a world of too much of everything and too little time, being able to choose what you want to watch, listen to, or buy - when you want it - is a game-changing proposition.

 

Tim's Pick: DirecTV, TNS Measure Discovery's Audience

Summary: As researchers clamor for (arguably) firmer viewing metrics that come directly from set-top boxes, Discovery Communications has become the first programmer to purchase data from DirecTV holding that promise. The data--part of a service tabbed DirectView--offers insight into a range of viewing behaviors, notably how much ad-skipping DTV subscribers do.

 

 

The data emanates from the boxes of the nearly 17 million DTV homes. Research service TNS, via a deal with DTV, will interpret and distribute it.

Tim's Pick: That Was The VOD Year That Was

Summary:

Comcast CEO Brian Roberts spent part of the first full week of 2008 with a keynoting turn at the Consumer Electronics Show in Las Vegas. There, he declared that by the end of the year, his company would have the infrastructure in place to make anything video under the sun, from TV series to user-generated shorts, available on demand.

 

Tim's Pick: Coupons.Com Launches Coupons for Facebook

Summary:

Facebook users looking for ways to cut costs can start saving hundreds of dollars every month on groceries, toys and other household items with a new online printable couponing application from Coupons.com, the world leader in digital coupons.

Beginning today, Facebook users can install Coupons.com for Facebook, a simple application that enables users to print and share coupons with their friends directly from their personal home page. Each week, Coupons.com will offer hundreds of dollars of savings in printable coupons to Facebook users who can track their savings and compare it to others in their network.

 

Tim's Pick: Online video: The profit formula

Summary:

Inexpensive, easy-to-use social media techniques are making video an expected part of the user experience. Find out how mid-sized web properties can get in on the action.

 

Tim's Pick: Hallmark Signs on With Google TV Ads

Summary:

Hallmark Channel signed a deal with Google that allows the search giant to sell ads on the cable channel through its Google TV Ads platform.

 

Tim's Pick: Online Ad Spending Expected to Soar in 2009

Summary:

Online video will be a safe bet for advertising dollars in 2009 in part because television networks are offering professional programming on the Web that marketers like, the new media research firm eMarketer says.

 

Tim's Pick: Massive Inc. Hosts First In-Game Advertising Upfront Event

Summary:

Massive wraps up record-setting year with groundbreaking ad campaigns, long-term publisher partnerships and impressive results - proof that in-game advertising has become a key advertising medium.

In the less than four years since Massive pioneered the in-game advertising market and served the first in-game ad, the company and the market have exploded.

 

Tim's Pick: Viewers Discovering THIS TV

Summary:

MGM’s THIS TV, a programming package that can run on subchannels that broadcasters will gain after the digital conversion in February, is slowly making ratings gains as it moves into 40 new markets over the next six months.

Offering programming from MGM’s vault including television series “The Outer Limits,” Charlie Chan films and newer releases such as 2004’s “De-Lovely,” THIS TV is entering agreements with affiliates owned by Fisher Communications, Hearst-Argyle Television, Post-Newsweek Stations and Sinclair Broadcast Group, the company said.

 

Tim's Pick: Sleeping With the 'Frenemy' ON ADVERTISING

Summary:

On a July day in Chicago, Google employees swarmed a conference room at the advertising agency Leo Burnett, taking in couches and beanbag chairs to create a lounge. They gave away candy and showed off Google's advertising technology. Throughout the day, they emphasized a single message: Google is a friend to ad agencies. No, really.

Advertisers are grappling with the idea as Google, which spent many of its early years avoiding - and infuriating - advertising agencies, has suddenly started embracing them.