Statistics

A new consumer segmentation analysis from Mediamark Research & Intelligence (MRI), titled “Responsiveness to Ads Across Media,” categorizes US adults according to the media via which they prefer to receive advertising messages.

Press release (Apr.17, 2008): "NeuroFocus has distilled and compiled its findings into 67 key points, or "best practices", designed to serve as a roadmap for ensuring that visual communications on a screen match what the brain desires to see the most, and what it responds to the best."

A recent DMA report forcasts total direct marketing sales from pharmaceutical companies at $10.6 billion in 2008 and $15.2 billion in 2012. The report estimates a total return of over $10 for each $1 spent.

The future looks bright, as 84 percent of respondents agree that there will be moderate to high levels of positive change occurring within one-to-one marketing by 2020. This means significant improvement in the ability of organizations to capture and share information, understand customer needs, calculate customer lifetime value, improve the customer experience, and provide customers with relevant messaging in their preferred channel.

Many marketers just don't trust online advertising media, causing a large proportion to avoid online marketing altogether. Almost 70% of marketers surveyed for The Fournaise Marketing Group's Global Marketing Effectiveness Report said they were unsure if they got what they paid for from online media. They were also suspicious of reports from media owners, including any traffic metrics provided.

PubMatic is an online advertising optimization firm that tracks effective Cost Per Thousand data for over three thousand websites. It found that small websites -- those with fewer than one million page views per month -- performed "significantly stronger" than did larger sites. No surprise, really. A narrowly targeted niche is presumably why companies embrace online advertising in the first place.