Long-Form DRTV

Direct response television, or DRTV, employs a fairly consistent set of proven sales techniques. Tim Hawthorne elaborates on these in great detail in his groundbreaking book, The Complete Guide To Infomercial Marketing. What you'll see below are illustrations of companies that have moved direct response tactics online -- some more successfully than others. You'll also see examples of TV creatives and remarks by industry insiders.

Long-Form is the industry term for full-length DRTV programs. Commonly known as infomercials, long-form programs run 28:30 to fit within TV channels' half-hour time slots.

Gene Silverman: A Primer on Candidates’ DRTV Opportunities

Gene Silverman: A Primer on Candidates’ DRTV Opportunities

Submitted by skelley@hawthor... on Wed, 2008-11-05 16:07.

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Barack Obama 30 minute Infomercial

Barack Obama 30 minute Infomercial

Submitted by skelley@hawthor... on Fri, 2008-10-31 18:52.

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ABC News interviews A.J. Khubani from Telebrands

ABC News interviews A.J. Khubani from Telebrands

Submitted by skelley@hawthor... on Fri, 2008-10-24 16:55.

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DMA 2008

DMA 2008

Submitted by skelley@hawthor... on Fri, 2008-10-17 20:28.

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Avi Sivan: Whatever It Takes

Avi Sivan: Whatever It Takes

Submitted by skelley@hawthor... on Mon, 2008-06-09 17:53.

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DRTV Heaven: As Seen On Response TV

DRTV Heaven: As Seen On Response TV

Submitted by info@hawthorned... on Tue, 2008-03-25 05:09.

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DRTV History: The Philips CD-I Infomercial

DRTV History: The Philips CD-I Infomercial

Submitted by info@hawthorned... on Fri, 2007-10-26 14:14.

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One For Fun: In A Dance Craze Long Ago

One For Fun: In A Dance Craze Long Ago

Submitted by info@hawthorned... on Thu, 2007-08-23 12:56.

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ProActiv Uses Can’t-Miss Celebrities For DRTV Success

ProActiv Uses Can’t-Miss Celebrities For DRTV Success

Submitted by info@hawthorned... on Mon, 2007-08-13 13:05.

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Swivel Sweeper Site Assures Attentive Buyers

Swivel Sweeper Site Assures Attentive Buyers

Submitted by info@hawthorned... on Tue, 2007-06-19 15:11.

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