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How Consumers Prefer to Receive Advertising - a New Segmentation

Summary:

A new consumer segmentation analysis from Mediamark Research & Intelligence (MRI), titled “Responsiveness to Ads Across Media,” categorizes US adults according to the media via which they prefer to receive advertising messages.

For the complete article, click here.

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Submitted by skelley@hawthor... on Fri, 2008-08-08 16:20.
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