Hawthorne Videoactive Report Vol 2 No 98 01112
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| NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct | ||||||
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THIS WEEK'S HEADLINES
Ad:Tech NYC Wrap Up - The Mega Article According to the numbers we heard, the show again attracted more than 10,000 people, with as many as 12,000 registering. The show floor was a sprawling mass of booths spanning three floors. Worldwide broadband prices drop 20% in less than a yearUK analysis firm Point Topic has just released its new set of worldwide broadband figures, and the news is encouraging: broadband is getting cheaper, fast. Prices have fallen by 20 percent just in 2008, and the year's not even over with yet. What Obama’s Win Means for AdvertisersAccording to an article over at AdAge.com, increased regulation, taxes on ads and expanded FTC oversight may be headed our way. DVR Fast-Forwarding May Not be Fatal to TV AdsAds with brand information placed in the center of the screen still create brand memory despite a 95% reduction in frames viewed and complete loss of audio. DVR Use Varies by Show Genre, Study SaysThere is a correlation between program type and the level of digital video recorder playback a show gets, according to a new analysis by a leading media agency. Report: Web 3.0 is the next frontier3-D networks are going to change how consumers interact on the web according to the report, and the change is already beginning. By 2012, registered users in virtual worlds are expected to exceed 1 billion users with total revenue growing to more than $3 billion per year. The Business Of AvatarsAvatars are cropping up with increasing frequency in games, virtual worlds, social networks and other areas of the Web as businesses experiment with them as a tool to drive sales. YouTube Filters 75-80% Accurate: NBCU ExecThe report has Cotton on record with the assessment that YouTube’s filters are “improving month by month” and now catch some 75-80 percent of all illegal uploads. |