NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 98 01112 Hawthorne Videoactive Report Vol 2 No 98 01112
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Ad:Tech Battle of the Agency Bands Ad:Tech Battle of the Agency Bands
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Vasoline - Prescribe The Nation Vasoline - Prescribe The Nation
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Sprint: Plug into Now Sprint: Plug into Now
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Vertical Ad Network Solutions by Adify Vertical Ad Network Solutions by Adify
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Internet Fragmentation Wreaks Havoc! Internet Fragmentation Wreaks Havoc!
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One for fun: Ninja Kittens One for fun: Ninja Kittens
THIS WEEK'S HEADLINES
Ad:Tech NYC Wrap Up - The Mega Article

According to the numbers we heard, the show again attracted more than 10,000 people, with as many as 12,000 registering.  The show floor was a sprawling mass of booths spanning three floors.

Worldwide broadband prices drop 20% in less than a year

UK analysis firm Point Topic has just released its new set of worldwide broadband figures, and the news is encouraging: broadband is getting cheaper, fast. Prices have fallen by 20 percent just in 2008, and the year's not even over with yet.

What Obama’s Win Means for Advertisers

According to an article over at AdAge.com, increased regulation, taxes on ads and expanded FTC oversight may be headed our way.

DVR Fast-Forwarding May Not be Fatal to TV Ads

Ads with brand information placed in the center of the screen still create brand memory despite a 95% reduction in frames viewed and complete loss of audio.

DVR Use Varies by Show Genre, Study Says

There is a correlation between program type and the level of digital video recorder playback a show gets, according to a new analysis by a leading media agency.

Report: Web 3.0 is the next frontier

3-D networks are going to change how consumers interact on the web according to the report, and the change is already beginning. By 2012, registered users in virtual worlds are expected to exceed 1 billion users with total revenue growing to more than $3 billion per year.

The Business Of Avatars

Avatars are cropping up with increasing frequency in games, virtual worlds, social networks and other areas of the Web as businesses experiment with them as a tool to drive sales.

YouTube Filters 75-80% Accurate: NBCU Exec

The report has Cotton on record with the assessment that YouTube’s filters are “improving month by month” and now catch some 75-80 percent of all illegal uploads.